Are you looking for some great copywriting? A fresh approach to tell your story and sell your brand? I provide all types of writing and editing services to meet your needs, including:
– website content writing / SEO
– email marketing
– news / press releases
– social media
– success stories
– brand loyalty
– content management
Web content/ SEO
Keeping your website content fresh and relevant is key to achieving good search engine results. Plus, fresh news keeps your readers coming back. To show up at or near the top of search engine results,it’s important to have great copy with the right key words. We help you stay relevant for the ever-changing search engine algorithms. Our goal is to ensure you’re at the top of search results by staying current and topical.
Email marketing is a great way to stay in front of your customers and prospects with the latest offer. News releases showcase your latest accomplishments. Increase your attendance at your events and tradeshows with a special invitation. Track your results so you know what works and what doesn’t.
News / Press Releases
While everyone clamors for social media attention, there’s still the traditional method of expanding your reach by submitting news releases to industry or local publications. If you’re hosting an event, a new product, or even a new hire, using targeted media outlets to share your story can bring great results. And let the local community know you’re there.
Social media can be a good platform for sharing your news. If you want to keep your story rolling and get traction, social media is king. It’s an easy way to share the latest news, promote an event or the latest release features. We’ll work with you to determine the right digital media strategies that meet your business objectives. Since not all digital media are created equally, let’s determine how to spend your time and your budget wisely. Maybe tweeting is right for your business, maybe not.
Everybody loves a good story. When you have a success story that confirms your product or service performed as promised, that’s good as gold. Success stories reinforce and instill confidence when choosing a product or service. We’ll write a single page format case study or a detailed product brief that delves into the problem / solution details.
As your brand advocate, let’s find the best ways to build your brand and establish your differentiation in the market. Tell your audience why you’re the right choice. We’ll help you ensure your communications are targeted and effective.
Content Management System
It might sound boring but content management is the best way to be consistent across multiple channels with your news. There are plenty of ways to manage your content – from a robust content management system (CMS) to a simple content tracking spreadsheet. For some clients, a Content Calendar is a good starting point. Creating a monthly, weekly or annual content calendar helps ensure consistent messaging across all of your communications platforms from web to social media to traditional marketing.
As part of a content management approach, we’ll zero in on delivering key messages in a timely manner. Once themes are defined, we’ll write effective communications that clearly tell your story. Posting targeted content makes sure you’re getting the right message broadcast. Being consistent across all media achieves repetition, because it reinforces your offer and your promise. This helps build your brand awareness.